Digital Performance Measurement framework
*Please note: the service contract for this position will not be concluded with Henkel AG & Co. KGaA but with an external party”.
Project Scope & expected detailed deliverables:
Background of the engagement of an external consultant is that he has appropriate and required skills and capabilities that is not available internally. In addition the external consultant will provide services that are clearly distinguishable from the services internal employees are providing.
The project is working in an agile methodology. Sprint duration is two weeks so the Sprint meetings are conducted every next week. During this Sprint period daily stand-ups will be conducted to affiliate the compatibility of the complex service that will be delivered.
Any of the meetings and exchanges described above will take place exclusively in the presence of a Client’s single point of contact appointed by Henkel, who is coordinating the project on the Client's internal side. The coordination of the above described meetings, in which the external consultant is involved, will be organized and carried out by the contractor and will be agreed upon with Henkel.
Every project relevant information (incl. contact information from Client’s single point of contact) and documentation will be provided in advance by Henkel.
The scope of services includes the following tasks, which are independently performed by the external contractor:
- Develop Digital Performance Measurement framework and reporting as well as consult markets & business units needs, how to effectively measure their digital performance
- Consult on how to effectively optimize current capabilities (process, tooling, data) and how to best design and build new B2B Digital performance measurement across all the 5 pilots ecosystems and SBUs Business as usual (vertically and horizontally):
- Consulting all 5 pilots and their specific Ecosystem requirements and processes
- Consulting on how to scale Digital Performance Measurement capabilities across Small Medium Businesses and Key Accounts in direct and indirect business models
- Consult on new Digital Performance Measurement processes and tools to be ready for further scale-up
- Consult on development of best-in-class processes, roles, technology, data, performance measures and overall capability development and adoption across multiple businesses and markets
- Consult on how to best shape Henkel Adhesives into a Customer-centric and fully data-driven organization also through development of strategic performance measurement frameworks
- Consult on Digital Performance Measurement best-practices, processes, tech and data matters in order to equip the organization with boost Customer engagement and data collection/enrichment
- Consult Digital Marketing Community (Digital marketeers in Markets, Business Units and Global teams) with outside-in perspective, benchmarks sharing and best-in-class examples/practices within Digital Marketing Transformation and Digital Performance Measurement